Story1961, Family Brand Located in Marbella, Celebrates 20 Years of Crafting Timeless Elegance with Cashmere

Story1961, Family Brand Located in Marbella, Celebrates 20 Years of Crafting Timeless Elegance with Cashmere

Story1961, a premier cashmere company based in Marbella, Spain with manufacturing roots in Nepal (Kathmandu), proudly announces its 20th anniversary. Two decades of dedication, innovation, and unwavering commitment to quality have firmly established Story1961, a small German-origin family company, as a reference to luxury in the European fashion landscape.

Since its commencement in 2004, Story1961 has been synonymous with exquisite craftsmanship and unparalleled elegance. Specializing in the finest cashmere pashminas and ponchos, the brand has redefined luxury with the best quality, earning the trust and admiration of discerning customers worldwide.

In commemoration of this milestone, Story1961 reflects on its journey of growth, resilience, and evolution. From humble beginnings to becoming a cornerstone of European fashion, the brand attributes its success to a harmonious blend of family, tradition, and innovation.

"20 years ago, we embarked on a journey fueled by passion, craftsmanship, and a vision for redefining luxury accessories in Marbella, and from this, we decided to create our own cashmere brand," said Ira Wahl, owner and creative director at Story1961. "Today, as we celebrate this significant milestone, we extend our deepest gratitude to our loyal patrons, dedicated team, and esteemed partners. Together, we have woven a story of excellence and enduring elegance."

"We are immensely proud of our heritage, craftsmanship, and the relationships we have cultivated over the past two decades with our clients, many of them become friends and even family," added Any Wahl, CEO of the brand. "As we look ahead, we remain loyal in our dedication to craftsmanship, quality, and timeless elegance."

Amongst the challenges posed in the past by the global pandemic, Story1961 embraced innovation and adaptability. The introduction of a user-friendly website, spearheaded by the new generation of the family team, underscores the brand's commitment to meeting the evolving needs of its customers.

In addition to its signature cashmere collection, Story1961 invites customers to explore its boutique in Marbella, where a curated selection of unique and special brands awaits. From accessories discovered in fashion shows worldwide to exclusive pieces from young designers, the boutique offers a look into the world of luxury fashion beyond cashmere.

"Our passion is fashion – it brings us tremendous joy to turn an old, beloved outfit into a trendy look with a new accessory," remarked Ira. "We continue chasing exclusive accessories from young designers, created with love, to complement our esteemed cashmere collection."

Story1961 invites fashion enthusiasts, connoisseurs, customers, and lovers to join in celebrating 20 years of crafting luxury experiences. From the south heart of Spain to the majestic landscapes of Nepal, the journey continues, weaving stories of elegance and sophistication.

For more information about Story1961 and its exquisite collection of cashmere pashminas and ponchos, visit

Contact Information:

Dominique Wahl
Online Shop Manager

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